{"id":"32702","prompt":"CREATIVE DIRECTION\nCreate a premium, agency-level DOMINO'S advertising poster inspired by the visual language of bold QSR / FMCG social campaigns: strong graphic composition, one instantly readable visual metaphor, controlled product photography, saturated brand colour as the entire world, clean negative space, tactile food realism, short stacked typography and carousel-system consistency.\nDo not copy any specific reference composition.\nExtract the common principles and build an original execution.\nThe poster must feel like a real global pizza campaign art-directed for Instagram, photographed by a commercial food photographer, not a generic AI food poster.\n\nThe visual must communicate the idea before the viewer reads the copy.\n\nCAMPAIGN DNA\nBrand: DOMINO'S\nHero product: signature pepperoni / cheese pizza in authentic Domino's packaging language\nCampaign territory: craving + delivery win\nConcept: THE BOX IS THE WIN\nPersonality: hungry, playful, confident, fast, slightly cheeky\nColour system\n- Dominant red (#E31837)\n- Domino's blue (#006491) used only as logo, box accent, small graphic punctuation\n- White\n- Soft cream / mozzarella highlight\n- Restrained dark red shadow\nThe red must own the frame immediately. It should not look like generic ketchup advertising.\n\nCREATIVE EXECUTION\nGraphic visual metaphor + premium pizza hero + QSR social poster\nUse:\n- oversized short typography\n- product scale\n- repetition of brand red\n- negative space\n- one gag / one object relationship\n- controlled steam and cheese gloss\n- strong alignment\nAvoid environmental documentary. This is not a street-lifestyle film still unless the specific frame requires hands/tray.\n\nBACKGROUND\nA completely controlled advertising field.\nRich saturated Domino's red with subtle tonal depth.\nAllowed:\n- extremely subtle blob / pepperoni-dot pattern at very low contrast\n- restrained radial falloff\n- soft dimensional shadowing\nForbidden:\n- random restaurant interior as default\n- dirty kitchen\n- city street\n- collage clutter\n- extra brands\n\nHERO PRODUCT\nPhotoreal Domino's pizza as the most important physical object.\nPreserve recognizable Domino's box / logo geometry. Do not invent a new logo. Do not redesign the wordmark.\nShow:\n- molten mozzarella\n- pepperoni oil\n- realistic crust blistering\n- visible steam, restrained\n- authentic corrugated pizza box when the box is in frame\n- believable grease sheen, not plastic CGI\nProduct occupies roughly 50–65% of the frame width unless the idea needs scale contrast.\n\nTYPOGRAPHIC SYSTEM\nHeadline: short, 3–6 words, bold contemporary grotesk / heavy sans.\nPrimary line in white.\nOne hook word may be cream-yellow.\nSecondary line smaller, quieter.\nOptional bottom lockup: ORDER NOW as a small yellow pill.\nOptional footer: Hot. Fast. Yours.\nTypography is hierarchy, not decoration.\nDo not flood the frame with copy.","promptEn":"CREATIVE DIRECTION\nCreate a premium, agency-level DOMINO'S advertising poster inspired by the visual language of bold QSR / FMCG social campaigns: strong graphic composition, one instantly readable visual metaphor, controlled product photography, saturated brand colour as the entire world, clean negative space, tactile food realism, short stacked typography and carousel-system consistency.\nDo not copy any specific reference composition.\nExtract the common principles and build an original execution.\nThe poster must feel like a real global pizza campaign art-directed for Instagram, photographed by a commercial food photographer, not a generic AI food poster.\n\nThe visual must communicate the idea before the viewer reads the copy.\n\nCAMPAIGN DNA\nBrand: DOMINO'S\nHero product: signature pepperoni / cheese pizza in authentic Domino's packaging language\nCampaign territory: craving + delivery win\nConcept: THE BOX IS THE WIN\nPersonality: hungry, playful, confident, fast, slightly cheeky\nColour system\n- Dominant red (#E31837)\n- Domino's blue (#006491) used only as logo, box accent, small graphic punctuation\n- White\n- Soft cream / mozzarella highlight\n- Restrained dark red shadow\nThe red must own the frame immediately. It should not look like generic ketchup advertising.\n\nCREATIVE EXECUTION\nGraphic visual metaphor + premium pizza hero + QSR social poster\nUse:\n- oversized short typography\n- product scale\n- repetition of brand red\n- negative space\n- one gag / one object relationship\n- controlled steam and cheese gloss\n- strong alignment\nAvoid environmental documentary. This is not a street-lifestyle film still unless the specific frame requires hands/tray.\n\nBACKGROUND\nA completely controlled advertising field.\nRich saturated Domino's red with subtle tonal depth.\nAllowed:\n- extremely subtle blob / pepperoni-dot pattern at very low contrast\n- restrained radial falloff\n- soft dimensional shadowing\nForbidden:\n- random restaurant interior as default\n- dirty kitchen\n- city street\n- collage clutter\n- extra brands\n\nHERO PRODUCT\nPhotoreal Domino's pizza as the most important physical object.\nPreserve recognizable Domino's box / logo geometry. Do not invent a new logo. Do not redesign the wordmark.\nShow:\n- molten mozzarella\n- pepperoni oil\n- realistic crust blistering\n- visible steam, restrained\n- authentic corrugated pizza box when the box is in frame\n- believable grease sheen, not plastic CGI\nProduct occupies roughly 50–65% of the frame width unless the idea needs scale contrast.\n\nTYPOGRAPHIC SYSTEM\nHeadline: short, 3–6 words, bold contemporary grotesk / heavy sans.\nPrimary line in white.\nOne hook word may be cream-yellow.\nSecondary line smaller, quieter.\nOptional bottom lockup: ORDER NOW as a small yellow pill.\nOptional footer: Hot. Fast. Yours.\nTypography is hierarchy, not decoration.\nDo not flood the frame with copy.","promptZh":"创意方向\n创作一张高级、代理商级别的 DOMINO'S 广告海报，灵感源自大胆的 QSR / FMCG 社交媒体活动的视觉语言：强烈的图形构图、一眼即懂的视觉隐喻、受控的产品摄影、以品牌饱和色为主调的整体视觉、简洁的留白、真实的食物质感、短小精悍的堆叠排版以及轮播图系统的连贯性。\n请勿复制任何特定的参考构图。\n提取通用原则并构建原创作品。\n海报必须呈现出真实全球披萨广告活动的感觉，由商业食品摄影师进行艺术指导，而非通用的 AI 食品海报。\n\n视觉效果必须在观众阅读文案之前传达出核心理念。\n\n活动基因\n品牌：DOMINO'S\n核心产品：招牌意大利辣香肠 / 芝士披萨，采用正宗的 Domino's 包装语言\n活动领域：渴望 + 配送胜利\n概念：盒子即胜利 (THE BOX IS THE WIN)\n个性：饥饿、俏皮、自信、快速、略带调皮\n色彩系统\n- 主色调 红色 (#E31837)\n- Domino's 蓝色 (#006491) 仅用于 Logo、包装盒点缀、小型图形标点\n- 白色\n- 柔和的奶油色 / 马苏里拉芝士高光\n- 克制的深红色阴影\n红色必须立即占据画面主导地位。它看起来不应像通用的番茄酱广告。\n\n创意执行\n图形视觉隐喻 + 高级披萨主角 + QSR 社交海报\n使用：\n- 超大号短排版\n- 产品比例\n- 品牌红色的重复\n- 留白\n- 一个梗 / 一个物体关系\n- 受控的蒸汽和芝士光泽\n- 强烈的对齐感\n避免环境纪实风格。除非特定画面需要手部/托盘，否则不要使用街头生活方式的电影剧照风格。\n\n背景\n完全受控的广告领域。\n浓郁饱和的 Domino's 红，带有微妙的色调深度。\n允许：\n- 极度微妙的斑点 / 意大利辣香肠圆点图案，对比度极低\n- 克制的径向衰减\n- 柔和的立体阴影\n禁止：\n- 默认使用随意的餐厅内部场景\n- 脏乱的厨房\n- 城市街道\n- 杂乱的拼贴\n- 额外的品牌\n\n核心产品\n照片级真实的 Domino's 披萨，作为最重要的实体对象。\n保留可识别的 Domino's 包装盒 / Logo 几何形状。不要发明新 Logo。不要重新设计字标。\n展示：\n- 融化的马苏里拉芝士\n- 意大利辣香肠油脂\n- 逼真的饼皮气泡\n- 可见的蒸汽，需克制\n- 包装盒在画面中时，需呈现真实的瓦楞纸披萨盒质感\n- 可信的油光，而非塑料感的 CGI\n产品占据约 50%–65% 的画面宽度，除非创意需要比例对比。\n\n排版系统\n标题：简短，3–6 个词，粗体现代无衬线字体 / 厚重无衬线字体。\n主标题为白色。\n一个钩子词可以是奶油黄色。\n副标题较小、较安静。\n可选底部锁定：以黄色小胶囊形式呈现的“立即下单” (ORDER NOW)。\n可选页脚：热乎。快速。属于你。 (Hot. Fast. Yours.)\n排版是层级，而非装饰。\n不要用文案填满画面。"}