{"id":"30280","prompt":"H&M — “NEW ENERGY / AW26”\nCONTEMPORARY FASHION EDITORIAL POSTER\n\nFORMAT\n\n4:5 vertical | ultra-high resolution | finished graphic-design poster\n\nPremium international H&M Autumn/Winter 2026 fashion campaign.\n\nBehance-featured-quality art direction combining high-fashion editorial photography, bold modernist typography, Swiss-inspired grid composition and strong red, black and warm ivory colour blocking.\n\nThe final output must be a complete professionally art-directed campaign poster — not simply a fashion photograph with typography placed on top.\n\nBRAND\n\nH&M\n\nCAMPAIGN\n\nNEW ENERGY / 26\n\nAUTUMN / WINTER 2026\n\nART DIRECTION\n\nA striking full-body female fashion model dominates the composition, positioned slightly right of centre against a warm ivory studio background.\n\nShe is captured mid-stride from a subtly low camera angle, creating a confident, elongated silhouette.\n\nDark brown shoulder-length hair moves naturally across her face as though caught by a soft studio wind. Neutral confident expression, minimal natural makeup, understated gold hoop earrings.\n\nWARDROBE\n\nOversized vivid H&M-red wool coat with broad relaxed shoulders, open front and dramatic flowing movement.\n\nUnderneath: fitted clean white tank top tucked into charcoal-black wide-leg tailored trousers with a black leather belt.\n\nPolished pointed black leather shoes.\n\nThe red coat sweeps diagonally behind the model and visually connects with the graphic red field across the lower-left composition.\n\nPHOTOGRAPHY\n\nPremium European fashion editorial photography.\n\nSlightly low-angle full-body framing.\nHard but refined directional studio lighting.\nNatural skin texture.\nCrisp textile detail.\nControlled shadows.\nSubtle analogue fashion-film grain.\nWarm ivory background.\nSharp subject with realistic garment movement.\n\nGRAPHIC COMPOSITION\n\nWarm ivory canvas with a strong vertical H&M-red strip running along the entire left edge.\n\nLarge H&M logo in red at the upper-left.\n\nDirectly underneath:\n“AUTUMN / WINTER 2026”\n“NEW COLLECTION”\n\nAlong the red vertical strip, rotated 90 degrees:\n“MOVE   CHANGE   2026”\n\nUpper-right:\n“WOMEN”\n“LOOK 01”\nwith “01” highlighted in red.\n\nFine black horizontal rules travel across the middle of the poster, intersecting visually with the model.\n\nSmall outlined rectangular season marker on the right:\n“26”\n“AW”\n\nA thin horizontal rule near the model’s coat carries tiny repeated typography:\n“MOVE MOVE MOVE MOVE MOVE”\n\nHERO TYPOGRAPHY\n\nThe lower half is dominated by enormous condensed black sans-serif typography:\n\n“NEW”\nabove\n\n“ENERGY”\n\nENERGY must be extremely oversized, bold, tightly spaced and partially cropped by the left, right and bottom boundaries.\n\nThe model overlaps and interrupts portions of the typography, producing sophisticated editorial depth between photograph and graphic design.\n\nA saturated red geometric field rises diagonally from the lower-left behind the giant black typography and model.\n\nBOTTOM DETAILS","promptEn":"H&M — “NEW ENERGY / AW26”\nCONTEMPORARY FASHION EDITORIAL POSTER\n\nFORMAT\n\n4:5 vertical | ultra-high resolution | finished graphic-design poster\n\nPremium international H&M Autumn/Winter 2026 fashion campaign.\n\nBehance-featured-quality art direction combining high-fashion editorial photography, bold modernist typography, Swiss-inspired grid composition and strong red, black and warm ivory colour blocking.\n\nThe final output must be a complete professionally art-directed campaign poster — not simply a fashion photograph with typography placed on top.\n\nBRAND\n\nH&M\n\nCAMPAIGN\n\nNEW ENERGY / 26\n\nAUTUMN / WINTER 2026\n\nART DIRECTION\n\nA striking full-body female fashion model dominates the composition, positioned slightly right of centre against a warm ivory studio background.\n\nShe is captured mid-stride from a subtly low camera angle, creating a confident, elongated silhouette.\n\nDark brown shoulder-length hair moves naturally across her face as though caught by a soft studio wind. Neutral confident expression, minimal natural makeup, understated gold hoop earrings.\n\nWARDROBE\n\nOversized vivid H&M-red wool coat with broad relaxed shoulders, open front and dramatic flowing movement.\n\nUnderneath: fitted clean white tank top tucked into charcoal-black wide-leg tailored trousers with a black leather belt.\n\nPolished pointed black leather shoes.\n\nThe red coat sweeps diagonally behind the model and visually connects with the graphic red field across the lower-left composition.\n\nPHOTOGRAPHY\n\nPremium European fashion editorial photography.\n\nSlightly low-angle full-body framing.\nHard but refined directional studio lighting.\nNatural skin texture.\nCrisp textile detail.\nControlled shadows.\nSubtle analogue fashion-film grain.\nWarm ivory background.\nSharp subject with realistic garment movement.\n\nGRAPHIC COMPOSITION\n\nWarm ivory canvas with a strong vertical H&M-red strip running along the entire left edge.\n\nLarge H&M logo in red at the upper-left.\n\nDirectly underneath:\n“AUTUMN / WINTER 2026”\n“NEW COLLECTION”\n\nAlong the red vertical strip, rotated 90 degrees:\n“MOVE   CHANGE   2026”\n\nUpper-right:\n“WOMEN”\n“LOOK 01”\nwith “01” highlighted in red.\n\nFine black horizontal rules travel across the middle of the poster, intersecting visually with the model.\n\nSmall outlined rectangular season marker on the right:\n“26”\n“AW”\n\nA thin horizontal rule near the model’s coat carries tiny repeated typography:\n“MOVE MOVE MOVE MOVE MOVE”\n\nHERO TYPOGRAPHY\n\nThe lower half is dominated by enormous condensed black sans-serif typography:\n\n“NEW”\nabove\n\n“ENERGY”\n\nENERGY must be extremely oversized, bold, tightly spaced and partially cropped by the left, right and bottom boundaries.\n\nThe model overlaps and interrupts portions of the typography, producing sophisticated editorial depth between photograph and graphic design.\n\nA saturated red geometric field rises diagonally from the lower-left behind the giant black typography and model.\n\nBOTTOM DETAILS","promptZh":"H&M — “NEW ENERGY / AW26”\n当代时尚编辑海报\n\n格式\n\n4:5 竖版 | 超高分辨率 | 成品平面设计海报\n\n高端国际 H&M 2026 年秋冬 时尚宣传活动。\n\nBehance 精选品质的艺术指导，结合高级时尚编辑摄影、大胆的现代主义排版、瑞士风格网格构图，以及强烈的红色、黑色和暖象牙色色块组合。\n\n最终成品必须是一张完整且具备专业艺术指导的宣传海报，而非仅仅是在时尚摄影上叠加排版。\n\n品牌\n\nH&M\n\n宣传活动\n\nNEW ENERGY / 26\n\n2026 年秋冬\n\n艺术指导\n\n一位引人注目的全身女性时尚模特占据构图主体，位于暖象牙色摄影棚背景中偏右的位置。\n\n她以略微仰视的视角被捕捉到迈步瞬间，营造出自信且修长的轮廓。\n\n深棕色齐肩长发自然掠过脸庞，仿佛被柔和的摄影棚微风吹动。神情中性自信，极简自然妆容，佩戴低调的金色圆环耳饰。\n\n服装\n\n超大廓形 H&M 亮红色羊毛大衣，肩部宽大自然，前襟敞开，呈现出极具张力的流动感。\n\n内搭：修身简洁的白色背心，束进炭黑色阔腿定制长裤中，配黑色皮带。\n\n抛光尖头黑色皮鞋。\n\n红色大衣在模特身后呈对角线扫过，在视觉上与左下方的红色图形区域相连。\n\n摄影\n\n高端欧洲时尚编辑摄影。\n\n略微仰视的全身构图。\n硬朗而精致的定向摄影棚布光。\n自然的皮肤质感。\n清晰的织物细节。\n受控的阴影。\n微妙的胶片感颗粒。\n暖象牙色背景。\n主体清晰，服装动态真实。\n\n图形构图\n\n暖象牙色画布，左侧边缘有一条贯穿始终的醒目 H&M 红色竖条。\n\n左上方为巨大的红色 H&M 标志。\n\n正下方：\n“AUTUMN / WINTER 2026”\n“NEW COLLECTION”\n\n沿红色竖条旋转 90 度：\n“MOVE   CHANGE   2026”\n\n右上角：\n“WOMEN”\n“LOOK 01”\n其中“01”以红色高亮显示。\n\n细长的黑色水平线横穿海报中部，在视觉上与模特产生交集。\n\n右侧有一个小型轮廓矩形季节标记：\n“26”\n“AW”\n\n模特大衣附近的一条细水平线上印有重复的微小排版：\n“MOVE MOVE MOVE MOVE MOVE”\n\n主标题排版\n\n下半部分由巨大的黑色紧凑型无衬线字体主导：\n\n“NEW”\n上方\n\n“ENERGY”\n\n“ENERGY”必须极度放大、加粗、字间距紧凑，并被左、右和底部边缘部分裁切。\n\n模特与排版部分重叠并产生遮挡，在摄影与平面设计之间营造出深邃的编辑艺术感。\n\n一个饱和的红色几何色块从左下方升起，位于巨大的黑色字体和模特身后。\n\n底部细节"}